A feasibility study is an important step in the capital campaign process. Within the feasibility study we obtain information through a variety of methods: personal interviews, online surveys, telephone interviews and, if necessary, focus group meetings.
Information is gathered to assess the following:
- Image and reputation of the organization
- Level of financial support available for the project
- Availability of volunteer leadership who demonstrate commitment, interest and enthusiasm
- Level of priority constituents assigned to the proposed project(s)
- Amount of time and support that might be expected from various segments of the organization’s constituency (board members, key individuals with ties to the organization, foundations and prospective donors)
While a study reveals the amount of support available and a recommended dollar goal, there are other important reasons to do a feasibility study:
- Cultivate and educate key leaders, getting their input and deepening their engagement in the project.
- Identify major gift prospects and potential campaign leaders and determine connections with them.
- Gather information needed to create a comprehensive campaign plan, case statement and marketing strategy.
- Assess internal readiness.
- Identify pre-campaign activities that will be needed to strengthen the organization’s fundraising position.
Are you considering a feasibility study ahead of your next campaign? Contact us to learn more about our process or request a proposal.