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Buzz vs Honey

May 9, 2017

By Danny Maier When you are conducting an annual campaign, capital effort, or even an endowment program, publicity can be helpful. Positive “buzz” helps improve community understanding and support. But too often, we rely on buzz to do all the work. We assume that some good publicity will raise money for us. Yes, an ad […]

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Lessons From United Airlines

April 13, 2017

By Dan Maier Every leader fears a crisis. So much time and effort are rightly invested in reducing risk, bolstering safety, and ensuring protocols are followed. All are essential to protecting your organization. But sadly, most organizations are at greater risk because they have not prepared – and never practiced – to communicate in times […]

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In a Snap

December 2, 2016

By Lora Dow Over the past few months, I’ve been in several conversations with nonprofit development and marketing staff about some of the newer social media tools, including the one that confounds and intrigues everyone the most: Snapchat. I suspect that many readers of this blog will only have a vague sense of what Snapchat […]

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Fine Print

May 27, 2014

By Thom Peters While flying the friendly skies has become a routine part of my life, I still don’t take safety for granted (code for, “I am still afraid”). Like most folks, I pay little attention to the pre-flight safety instructions, but I do look for the nearest exit and – if seated in an […]

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An Urgent Matter

April 25, 2014

By Charley Shirley If you have ever talked to a financial advisor about making an investment, one of the first things that you will be given is a Prospectus. The requirement to provide one was a result of the Stock Market Crash of 1929 and since then, no legitimate investment has been sold without one. […]

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Insert Your Name Here

March 14, 2014

By Charley Shirley This week, an email showed up in my inbox: Dear Charles, On {PLEDGE_DATE}, you made a generous commitment of {PLEDGE_AMOUNT} to our organization. We are grateful you support us and we hope we can count on your participation as we celebrate our anniversary of remaining relevant and vital. Sincerely, {Your closing statement goes […]

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Looking Smart on a Smart Phone

March 11, 2014

By Lora Dow How does your cause come across on a smart phone screen? With Forbes.com reporting that “one in three people in the U.S. use their mobile device as their primary tool to access the internet, rather than a laptop or desktop computer,” it is more important than ever that your case for support […]

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Brain Food – September 2013

September 30, 2013

By the Donor By Design Team Perhaps we should call this one The Infographics Issue. Before you roll your eyes and complain about the shortened attention span of people today, take a look at these surprising ways that nonprofits are using infographics to make their case. More than just clever and appealing, infographics are uniquely […]

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The Double Take

July 16, 2013

By Lora Dow I bet you’ve done this yourself. You’re walking along and suddenly you stop in your tracks, retracing your steps to take a second look. Something about what you saw cut through the noise of daily life and captured your attention. I love having double take moments when I’m getting to know a […]

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The Real Reason

June 7, 2013

By Lora Dow “Who Do You Want Your Customers to Become?” That’s the long and somewhat awkward title of a very profound little e-book by Michael Schrage. The book is about companies who have become wildly successful not just by improving or innovating a product, but by changing the behaviors and expectations of the market […]

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