We had to start from scratch with our capital campaign and hired Donor By Design to help us. What I appreciate is that their philosophy focuses on strategy first. Not only did we build a great campaign, but we built lasting relationships. They were truly partners in our mission and wanted what was best for our Y and our community.In the end, we raised more money than we ever had in the past.” Eric Ellsworth, CEO, YMCA of Greater Indianapolis
Creating a new facility is one of the most exciting times for a non-profit organization. A successful capital campaign does more than help to fund a new building. It brings together the community, uniting volunteers and community leaders with your staff and your organization’s mission.
When you’re ready to grow, having the right campaign counsel will help you make your vision a reality.
Donor By Design Group can help in all phases of your capital campaign, including:
- Feasibility studies
- Prospect research / Wealth screening
- Prospect cultivation
- Major gift development
- Case development and campaign communications
- Corporate partnership development
- Donor stewardship
Are you ready to embark on a capital campaign? Let’s have that first discussion together regarding:
- The Appeal (case): Does leadership and potential contributors feel that the program meets a valid need? Is there dramatic and emotional appeal to merit financial support?
- The Needs: Have the needs been studied and accepted by the governing board? Are they valid? Do they create a sense of urgency? Are they understood and accepted as valid by the constituency that will be asked to give?
- The Goal: Is the proposed goal realistic for this community? This region? If not realistic, why not? What are the problems?
- The Prospects: How many gifts will be required and at what level? Do potential sources for these gifts exist? Are they expected to come from individuals, corporations, foundations or associations? Is it possible to secure one gift worth 20-25 percent of the goal?
- The Leadership Potential: If the campaign is to succeed, leaders must be able to give and to solicit at the upper levels depicted by the gift-range chart. Can this quality leadership be enlisted first from the membership of the board and second from the larger constituency?
- The Timing and Campaign Strategy: What must be done to assure the success of the campaign? What should be the action plan and schedule for the campaign? Are there conflicting campaigns in progress or contemplated in the near future?
- Public Relations: Are there public relations issues that will have to be resolved before a campaign can start? What are the key messages to demonstrate the relevance and importance of the project? What marketing strategies are needed to inspire leaders to support this program?
For more information on how we might help your organization make your vision a reality, contact us.