Bruce Berglund


Bruce Berglund, CFRE, offers a comprehensive fundraising portfolio in YMCA, higher education, arts and culture, social service and church fund development.

Bruce provides counsel for:

  • Donor Centered Fund Development – Identification and Cultivation of Top Donors / Prospects
  • Endowment Development
  • Corporate Sponsorship
  • Board Development
  • Annual Campaign Branding
  • Development Talent Identification and Coaching
  • On-site seminars – topics including: Art of the Ask, Donor Centered Development, Branding your Annual Campaign

Serving as President of Donor By Design Group, Bruce provides strategic direction for the firm.  Donor By Design is managing more than $1Billion in capital, annual and endowment campaigns.  Bruce is a highly sought after speaker and teacher.

Prior to Donor By Design, Bruce served as national Director of Philanthropy and Resource Development for the YMCA of the USA.  Bruce and his team secured contributed and sponsorship support on behalf of the YMCA of the USA and the 2,450 YMCAs nationally.  Prior to his YUSA work, Bruce served as the Chief Development Officer for the St. Louis and Milwaukee YMCAs.

Bruce began his fundraising career in higher education as director of advancement for Doane College.  He then served as director of development for the St. Louis Art Museum.

Bruce has served on the North American YMCA Development Organization (NAYDO) Council and is a member of the Association of Fundraising Professionals (AFP). He received the YMCAs top fundraising award in 2001 (Eagle Award), which recognizes and defines YMCA fundraising excellence in the United States, Canada and Mexico.

About Donor By Design Group
About Donor By Design Group

Bruce is a musician having studied piano, cello and voice at the Yankton Conservatory of Music.  In addition, he is a runner having completed 5 marathons.  He and spouse Cathleen live in the Chicago suburbs and have two teenage children.  Bruce served as a member of the Buehler YMCA board of directors.

Berglund holds a BA from Doane College, where he majored in communication and human relations, and a MA in Management from Webster University.

Phone/Fax (toll-free): 877.323.3904, x701
Phone (direct): 847.951.3904

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