Blog

As a consulting firm focused on fund development, we field calls daily from organizations seeking advice and counsel on how to raise money for lots of reasons: annual sustaining, endowment, disaster relief, education and awareness, and of course capital campaigns.

A nonprofit executive director (ED) has a complex role with myriad demands on their time. As a result, one of the concerns we often hear from them is that they struggle with having adequate time to develop relationships and cultivate donors. It isn’t that they don’t know how important donor cultivation is; it’s just difficult to make it a priority over other equally important responsibilities.

In our work with non-profits, faith-based and youth-serving organizations and other charities, we often have conversations about urgency, be it in a case for support or a project timeline. For a lot of nonprofit volunteers, the difference between “urgency” and “emergency” is a bit unclear. When it comes to fundraising, this is a very important distinction.

We don’t say it enough: we’re so proud of our clients. They do amazing work day in and day out. When extraordinary times come – whether that’s an ambitious campaign or an act of nature – they meet the challenge.

At the 2017 Willow Creek Association Global Leadership Summit, the DBD team was once again inspired and challenged by incredible stories of leadership and vision. Each year it seems a story will dig into our hearts and not let go.

I was watching an interview with an Academy Award-winning film director on how he selected screenplays. “I select a story based on the 3E’s; its ability to entertain, educate and elevate the audience.” My wife turned to me, “That sounds like what you want a case to do.” Amen to that.

Each August, the Donor By Design team meets in Chicago to participate in the Willow Creek Association Global Leadership Summit (GLS). Being the new guy at DBD, this was my first experience and I was blown away.

As non-profit leader I learned to use summer as an opportunity to connect with volunteers and start my board development strategies. Over the years, I developed a proficient and intentional method that improved my efforts, year after year, in building a stronger group of volunteers.

There was a rule of giving I learned early in my career: you will receive 80% of your charitable giving from about 20% of your donors. This draws from the Pareto Principle, first postulated by Italian economist Vilfredo Pareto. New studies indicate that as much as 98% of your charitable donations are now likely coming from only 2% of your donors.

A couple of weeks ago, I took a long hike. I shut off my phone, music, texts and just enjoyed the varied scenery and wildlife that crossed my path. As I turned a corner I saw two trees standing majestically side by side.